Doris Was Not Meat
Integrated Loyalty Platform:
Tier-based rewards system that encourages user engagement through points accumulation, tier progression, and giftable coupons.
Seamless POS Integration:
Real-time synchronization of offline transactions with the Odoo POS system and online payments through iPay88 for a unified experience.
User-Centric Features:
User friendly UI with features such as store locator, advanced search and a dynamic QR code system for secure reward redemption.
Real-Time Analytics:
Performance dashboard providing insights on revenue, member growth, coupon performance, and operational data to drive data-informed decisions.
Web and App Accessibility:
Platform includes a web interface, ensuring scalability and increased accessibility contributing significantly to sales growth.
Fugumobile collaborated with Baskin Robbins to develop a cutting-edge loyalty and ordering platform launched in Malaysia. This platform was designed to enhance customer engagement and seamlessly integrate online and offline sales, achieving a unified experience for customers and the business alike.
Integrated Loyalty Platform
At the heart of the platform is a robust loyalty program that awards members points based on the value of their transactions. These points allow users to progress through different tiers, each offering increasingly exclusive rewards and coupons. A dynamic interface ensures that users can easily view available rewards within their tier, while higher-tier rewards are visible but inaccessible, creating an aspirational incentive to engage further. To expand the program’s reach, users can gift coupons to friends, promoting the program organically and drawing in new customers.
Seamless POS Integration
At the heart of the platform is a robust loyalty program that awards members points based on the value of their transactions. These points allow users to progress through different tiers, each offering increasingly exclusive rewards and coupons. A dynamic interface ensures that users can easily view available rewards within their tier, while higher-tier rewards are visible but inaccessible, creating an aspirational incentive to engage further. To expand the program’s reach, users can gift coupons to friends, promoting the program organically and drawing in new customers.
User-Centric Features
The redemption process is designed to be user-friendly and secure. Customers can view detailed information about their rewards and generate a QR code for redemption. These QR codes, dynamically refreshed every 120 seconds, prevent misuse and ensure that transactions are securely logged. The POS system not only facilitates redemption but also attributes transaction points back to the user, reinforcing loyalty.
A standout feature of the platform is the store locator, which provides users with multiple options to find Baskin Robbins outlets. Stores are sorted by proximity by default, but users can also search by keywords or set a distance radius. A visual map view enhances convenience, displaying key store details without requiring additional navigation. This information is easily managed and updated via the CMS, ensuring accuracy and flexibility.
Real-Time Analytics
To support business and marketing teams, the platform features a real-time performance dashboard. This tool offers a comprehensive analysis of key metrics such as revenue, repeat visits, and member growth. From a marketing perspective, teams can instantly access data on the performance of rewards, coupons, and loyalty tiers, while operational insights extend to individual transactions down to the store level. These insights empower data-driven decisions, driving revenue growth and improving user engagement.
Web & App Accessibility
Recognizing the need for accessibility across devices, the platform also includes a web ordering interface alongside the mobile app. This expansion ensures that users can access loyalty and ordering features from their preferred platform. The shared technical infrastructure of the app and web interface ensures scalability, accommodating future growth and additional consumer touchpoints. Web ordering has significantly contributed to the success of the loyalty program, driving increased sales and strengthening Baskin Robbins’ digital presence.
Overall, the loyalty platform developed by Fugumobile exemplifies the potential of technology-driven solutions in enhancing customer experiences and achieving business objectives. The seamless integration of loyalty programs, operational efficiency, and customer convenience has positioned Baskin Robbins for sustained growth across Southeast Asia. This case study highlights how strategic digital innovations can transform customer engagement into a powerful tool for business success.
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Integrated Loyalty Platform:
Tier-based rewards system that encourages user engagement through points accumulation, tier progression, and giftable coupons.
Seamless POS Integration:
Real-time synchronization of offline transactions with the Odoo POS system and online payments through iPay88 for a unified experience.
User-Centric Features:
User friendly UI with features such as store locator, advanced search and a dynamic QR code system for secure reward redemption.
Real-Time Analytics:
Performance dashboard providing insights on revenue, member growth, coupon performance, and operational data to drive data-informed decisions.
Web and App Accessibility:
Platform includes a web interface, ensuring scalability and increased accessibility contributing significantly to sales growth.
Fugumobile collaborated with Baskin Robbins to develop a cutting-edge loyalty and ordering platform launched in Malaysia. This platform was designed to enhance customer engagement and seamlessly integrate online and offline sales, achieving a unified experience for customers and the business alike.
Integrated Loyalty Platform
At the heart of the platform is a robust loyalty program that awards members points based on the value of their transactions. These points allow users to progress through different tiers, each offering increasingly exclusive rewards and coupons. A dynamic interface ensures that users can easily view available rewards within their tier, while higher-tier rewards are visible but inaccessible, creating an aspirational incentive to engage further. To expand the program’s reach, users can gift coupons to friends, promoting the program organically and drawing in new customers.
Seamless POS Integration
At the heart of the platform is a robust loyalty program that awards members points based on the value of their transactions. These points allow users to progress through different tiers, each offering increasingly exclusive rewards and coupons. A dynamic interface ensures that users can easily view available rewards within their tier, while higher-tier rewards are visible but inaccessible, creating an aspirational incentive to engage further. To expand the program’s reach, users can gift coupons to friends, promoting the program organically and drawing in new customers.
User-Centric Features
The redemption process is designed to be user-friendly and secure. Customers can view detailed information about their rewards and generate a QR code for redemption. These QR codes, dynamically refreshed every 120 seconds, prevent misuse and ensure that transactions are securely logged. The POS system not only facilitates redemption but also attributes transaction points back to the user, reinforcing loyalty.
A standout feature of the platform is the store locator, which provides users with multiple options to find Baskin Robbins outlets. Stores are sorted by proximity by default, but users can also search by keywords or set a distance radius. A visual map view enhances convenience, displaying key store details without requiring additional navigation. This information is easily managed and updated via the CMS, ensuring accuracy and flexibility.
Real-Time Analytics
To support business and marketing teams, the platform features a real-time performance dashboard. This tool offers a comprehensive analysis of key metrics such as revenue, repeat visits, and member growth. From a marketing perspective, teams can instantly access data on the performance of rewards, coupons, and loyalty tiers, while operational insights extend to individual transactions down to the store level. These insights empower data-driven decisions, driving revenue growth and improving user engagement.
Web & App Accessibility
Recognizing the need for accessibility across devices, the platform also includes a web ordering interface alongside the mobile app. This expansion ensures that users can access loyalty and ordering features from their preferred platform. The shared technical infrastructure of the app and web interface ensures scalability, accommodating future growth and additional consumer touchpoints. Web ordering has significantly contributed to the success of the loyalty program, driving increased sales and strengthening Baskin Robbins’ digital presence.
Overall, the loyalty platform developed by Fugumobile exemplifies the potential of technology-driven solutions in enhancing customer experiences and achieving business objectives. The seamless integration of loyalty programs, operational efficiency, and customer convenience has positioned Baskin Robbins for sustained growth across Southeast Asia. This case study highlights how strategic digital innovations can transform customer engagement into a powerful tool for business success.